New Mexico United, US soccer’s newest professional club, has chosen to stay local with its first ever official ticketing partner.
The team, which is currently participating in its first season in the second-tier USL Championship, has linked up with HoldMyTicket, which is based in its home city of Albuquerque.
United, who play at the 13,500-capacity Isotopes Park, said the deal was an extension of its strategy of working with local providers wherever possible.
“New Mexico United is very fortunate to have HoldMyTicket in Albuquerque,” said New Mexico United owner and chief executive Peter Trevisani.
“We looked at several other ticketing platforms, but to work with a local company that could customise a solution appealed to us on a number of levels.
“The entire HoldMyTicket team stepped up to create a solution for professional teams across the country. HoldMyTicket is a fantastic example of a local company that is thriving against global competition.”
HoldMyTicket, which was founded in 2007, said developing a platform that could offer season, half-season and single tickets and integrate with the club’s site has been its biggest challenge to date.
“Providing the best experience is what drives us every day, whether you’re managing an event or simply looking to purchase a ticket – we want to make an impact on that experience,” said HoldMyTicket chief executive Wes Edling.
“Our partnership with New Mexico United has been very exciting. Being able to branch out into the sports industry and creating a seamless user experience for thousands of people is something we’re proud of.”
United played their opening USL match on March 9, 2019, with 12,896 fans in attendance at Isotopes Park. Last month they played in front of a record 15,023 – more than the official capacity at their home ground – against San Antonio FC.
HoldMyTicket provides online sales, event management, interactive calendars, social media integration, analytics, mobile sales and on-site scanning technology.