Social virtual reality platform Sansar has teamed up with electronic dance music label Monstercat to bring live music to fans via VR.
Sansar, which is built by Second Life creator Linden Lab, has collaborated with the EDM label to form the Monstercat: Call of the Wild Experience to bring live concerts and gaming together.
The project will offer concerts, meet-and-greets, exclusive fan quests and giveaways, while providing artists with a platform to reach a global audience in one performance.
The experience kicks off on July 12 with free and premium tickets currently on sale, with performances from more than a dozen Monstercat artists. Following that there will be regular shows every week, starting with Monstercat: Call of the Wild — hosted in Sansar every Wednesday.
Artists will earn a profit from the programme through ticketing and virtual commerce.
Fans can go to the Call of the Wild Lobby, where they can explore, play games, and unlock hidden clues about the July 12 lineup.
Ebbe Altberg, chief executive of Linden Lab, said: “Partnerships like these help us realise the very best of what virtual reality has to offer: access, connection, immersion — the feeling that we’re part of something bigger, no matter who we are or where we live.
“With the Call of the Wild Experience, we’re giving fans all over the world the chance to connect in a shared experience with other fans and the artists they love, but more than that, we’re using gaming to elevate the concert experience — questing, raffles, special in-game prizes, across both VR and PC. This is the future of live music, and we’re excited to have Monstercat on board.”
Virtual concerts were brought into the mainstream earlier in the year after Marshmello performed a live VR show within Fortnite video game. The artist boasted the largest number of fans searching for tickets ever on the Songkick platform the next day, and had more than ten million people tuning in.
Image: Linden Lab