Munich-based Intero Operations and Services (INOS) has expanded its football ticketing business by signing up two German football clubs to its Snapticket brand.
Türkgücü Munich and FC Viktoria Berlin, which both play in Germany’s fourth tier, will adopt new digital strategies that will be supported by INOS via Snapticket.
Nicolaus Pham, the head of INOS’ ticketing operations, told TheTicketingBusiness.com that the Berlin club was signed up on Thursday of last week, with the Munich outfit added to the portfolio yesterday (Monday).
Under the agreements, INOS and Snapticket will allow the clubs to work on digital and direct communications with fans, with mobile being a key area of focus.
“Türkgücü and Viktoria Berlin clearly favour being independent from ticketing providers that collect their fans’ data for their own purpose,” Pham said.
“Modern clubs communicate with their fan base directly and not through a third party – this will be an important asset in the future and in a digital world.
“Furthermore, we prove that even forth-tier clubs are not too small to implement modern ticketing technologies.”
INOS implemented its Roboticket technology at third-tier club SpVgg Unterhaching in 2017 before establishing Snapticket a year later for sports clubs and entertainment event organisers.
From 2020, Türkgücü, formerly known as Türkgücü Ataspor Munich, will play at the 15,000-capacity Grünwalder Stadion (pictured), the home of third-tier club TSV 1860 Munich and Bundesliga giant Bayern Munich’s second team.
Viktoria Berlin has qualified for the DFB-Pokal domestic knockout tournament and will take on second-tier club Arminia Bielefeld in August.
Image credit: Michael Lucan