Live Nation-owned Moshtix has struck a deal with Bluesfest Byron Bay to serve as the Australian music festival’s exclusive primary ticketing platform.

Moshtix secured the contract, which will cover the “2020 event onwards”, following a selected expressions-of-interest process.

The festival itself has grown considerably since its inaugural edition as a one-day event in 1990 to become a five-day extravaganza every Easter, with more than 200 performances taking place in front of crowds of up to 125,000 in Tyagarah Tea Tree Farm in New South Wales.

In February, Moshtix was acquired by Ticketmaster, but the company has continued to operate as a standalone entity under managing director Harley Evans.

Evans said: “We’re thrilled to bring our experience as Australia’s leading festival ticketing provider to the event and ‘make live easy’ for Bluesfest fans through our suite of products and services.”

Bluesfest director Peter Noble added: “It’s an exciting time for Bluesfest as we prepare to announce our first line-up for the 31st Byron Bay Bluesfest next Easter.

“I’m really looking forward to working together with the Moshtix and Ticketmaster teams to help us make Bluesfest 2020 the best yet.”

Following the deal with Moshtix, Bluesfest customers will be able to have their tickets delivered directly to their Facebook Messenger account via the MoshMessenger bot.

Bluesfest has joined an expanding portfolio of Moshtix festival ticketing partners, including Splendour in the Grass, Groovin the Moo, Laneway Festival, FOMO Festival and Spilt Milk.

Image: Moshtix