A record-breaking 30,000 fans have bought season tickets for Aston Villa’s return to the English Premier League despite a well-publicised price rise.
Villa, which secured promotion from the second-tier Championship in the end-of-season play-offs, announced in June that it would be capping season ticket sales following a deluge of early applications.
Earlier this week, a survey of Premier League clubs by the Daily Mirror found that Villa fans faced the biggest hike ahead of the new season, with the price of a season ticket up by 15% to £370. In comparison, Sheffield United, which has also been promoted from the Championship, has increased its price by 11% to £357.50 for the 2019-20 campaign.
Villa’s previous record for season ticket sales was set in the 2008-09 season, when 27,709 season tickets were sold for a campaign in which the club finished sixth in the Premier League.
Last year, Villa became the first sports club to adopt the One Card, a contactless stadium season ticket chip-and-pin card that can be used to make payments.
Fans that have not secured a season ticket have been advised to become club members, which will give them priority access to tickets that do become available during the season.