Championship football club Derby County has extended its ticketing partnership with SeatGeek for the sixth year running.
SeatGeek’s SRO software platform combines ticketing, membership and season ticket payment plan solutions for fans.
Dave Biggar, Derby County’s chief commercial officer, said: “We’re delighted to have extended both the term and scope of our agreement with SeatGeek which now includes the rebranding of the club’s ticket office.
“As the leading mobile-focused ticket platform, Rams supporters will also benefit from SeatGeek’s ongoing technical upgrades ensuring an even more reliable, convenient and secure ticket purchasing process.”
Derby County has already shifted more than 21,000 full season tickets for the upcoming 2019-20 season.
Peter Joyce, managing director, SeatGeek Sport EMEA, added: “SeatGeek and Derby County have enjoyed an excellent partnership over the past five years which has seen a huge transformation in the club’s ticketing solutions and services with excellent feedback from the club’s fans throughout this journey.
“Derby County have stood out as a flagship client for SeatGeek during this period with the club’s management team always keen to explore new technologies and drive innovation for the benefit of supporters.
“This six-year partnership extension is testament to the trust both parties have built and is a fantastic opportunity to further expand on the great work carried out to date.
“We are delighted to have incorporated the Ticket Office sponsorship into our agreement to showcase SeatGeek’s solutions to the wider football community and focus on the great work carried out at Derby County.”