Ticketmaster Czech Republic has signed a partnership deal with the 18,000-capacity O2 Arena Prague.
Under the agreement, the ticketing giant will become the official ticketing partner of the Bestsport-owned venue, which hosted concerts for Imagine Dragons, Metallica and Depeche Mode in 2018. The arena has had a landmark year, welcoming its 10 millionth visitor.
The O2 Arena Prague, which opened 15 years ago, also played host to sporting events including the tennis FED Cup Finals, the IFF World Floorball Championship and the gala show of showjumping Global Champions Prague Playoffs.
Simona Matějková, managing director of Ticketmaster Czech Republic, said: “Partnering with one of the country’s biggest and most innovative venues is hugely exciting for us and a significant moment in our development following our launch in the Czech Republic two years ago.
“As the O2 arena Prague prepares to play host to some of the biggest names in music and sport in the coming months, we are looking forward to working with the venue and Bestsport to provide a simple and seamless experience for fans looking to buy tickets to some amazing events.”
Ticketmaster entered the Czech market in 2017 with the acquisition of Serge Grimaux’s Ticketpro, which is the second-largest primary ticket seller in the Czech Republic, after Ticketportal, which currently holds the O2 Arena contract.
Tickets will continue to be allocated to Ticketportal, though Ticketmaster is now the official partner of the venue.
Robert Schaffer, chairman of the board and the chief executive of Bestsport and O2 Arena Prague, said: “As one of the most recognised global ticketing platforms, Ticketmaster was a natural choice for us and our partnership will create many fantastic opportunities.
“Ticketmaster’s market-leading technology will help to simplify the process of selling tickets to fans at home and abroad and opens up new possibilities in terms of promotion and exposure of the many exciting events we host at the O2 arena Prague to audiences around the world.”
Ticketmaster has already begun working with Bestsport selling tickets for events hosted at the brand new O2 universum, the O2 arena multi-purpose next door neighbour, due to open in September 2019. It will provide additional space for sports events and concerts, as well as operating as a space for international congresses and corporate events with its largest hall accommodating up to 4,500 visitors and an overall capacity of 10,000 visitors using the space of all 21 halls.