Ticketing and CRM firm Tessitura Network has teamed up with parking solutions company Arrive to provide more convenient parking at arts and cultural events in North America.
The partnership allows ticket holders to find, book and pay for a space in advance, which could help fans avoid traffic and minimise time spent searching for somewhere to park.
Tessitura is used by over 650 organisations including museums, theatres, performing arts centres and historical sites.
Jack Rubin, chief executive and co-founder of Tessitura, said: “The less time people spend searching for parking, the more time they can spend engaging with arts and culture. That’s why we’re delighted to partner with Arrive to improve event parking, avoid parking frustration, and enable people to enjoy more time experiencing the arts.”
People who purchase arts, theatre and museums tickets in advance at Tessitura member organisations will be prompted via email to also purchase parking for the event.
Dan Roarty, president and chief operating officer of Arrive, said: “Parking is often the first and last impression of a night out with friends and family – and it shouldn’t be memorable. Our goal is to make it so easy that you forget about it and go enjoy the amazing artists and musicians that you’ve paid to see.
“We’re excited to work with Tessitura to eliminate the hassle and stress of parking, and make it easier than ever for people to get to their events on time.”