Mixed martial arts (MMA) association the Professional Fighters League (PFL) has named SeatGeek as its official ticketing partner.
PFL, which had its inaugural season in 2018 after previously being knowns as the World Series of Fighting, is the first major organisation to present MMA through a regular season, playoffs and championship format.
This year’s competition will reach its climax with playoffs at Las Vegas’ MGM Mandalay Bay and the final in New York City’s Hulu Theater at Madison Square Garden on New Year’s Eve.
Peter Murray, chief executive of the PFL, said: “We’re proud to partner with another industry leader in SeatGeek, a company with an incredible track record of innovating and elevating the ticketing and event experience for sports fans.
“The PFL is committed to providing MMA fans with a premium, differentiated and memorable experience, from the moment they purchase a ticket through the entire night of fights. SeatGeek embraces the PFL’s format, and this partnership affords us the opportunity to take our fan experience to the next level as we progress toward the Playoffs in October at MGM Mandalay Bay in Las Vegas and the 2019 Championship in New York City at MSG Hulu Theatre on New Year’s Eve.”
Through the partnership, SeatGeek’s mobile-focused ticket platform will provide integrations with ridesharing app Lyft and social media platform Snapchat.
The ticketing firm will also collaborate on unique fan experiences tied to PFL events and provide the organisation with data.
Russ D’Souza, SeatGeek co-founder, said: “At SeatGeek, our mission is to help fans experience more live entertainment and this partnership with the PFL ensures that their fans have the best possible experience before, during and after MMA events.
“We’re looking forward to working closely with the PFL to enhance the fan experience and drive attendance around these tentpole events through our strong mobile platform.”
Under the agreement, SeatGeek will receive logo placements in and around the cage, in-venue commercials and on-air advertising units that will be broadcast on ESPN2, ESPN Deportes and ESPN+ in the US. The two companies will also collaborate on content across digital platforms.