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Moulin Rouge! The Musical sets box office record

Moulin Rouge! The Musical has set a an eight-performance record at the Al Hirschfeld Theatre, bringing in almost $2m (£1.6m/€1.7m).

The average ticket price for the Broadway show cost $191, and $499 for the top premium price, meaning the production topped its own box office each week since its June 28 opening.

Last month, the producer for the new Moulin Rouge! The Musical on Broadway claims its eye-watering prices are necessary to close the gap with the secondary market.

On the secondary market, a Moulin Rouge ticket can sell for as much as $1,000 – more than double the cost of the most expensive premium ticket available through official channels.

With more money ending up in the hands of touts, shows that have invested heavily in production costs may find the resale market especially troubling. Moulin Rouge has been capitalised for up to $28m, which makes it one of the more expensive productions on Broadway in recent seasons, according to a filing with the U.S. Securities and Exchange Commission.

Moulin Rouge has regular seats from $99, as well as a digital lottery for each performance with $29 tickets available to winners.

Overall, Broadway’s box office held steady last week, bringing in almost $34m with a total attendance of 270,070.

Image: David Joyce