TodayTix, the international theatre-ticketing platform, has teamed up with Melbourne Theatre Company to bring its Aus$45 (£26/€28/$31) ‘mobile rush’ tickets to the Australian city for the first time.
Fans can access the discounted mobile rush tickets on the app, which can only be unlocked by sharing a social media post about the show to “help spread the word”.
Once a fan has ‘unlocked’ the mobile rush page through a post, the feature will remain unlocked for that show until they make a purchase. Unlocking does not guarantee availability for that day and tickets are available on a first-come, first-served basis.
Under the agreement, the ticketing firm’s mobile rush platform will give audiences A$45 access to MTC’s world premiere production of Golden Shield, in the hope that it will make the production more accessible to new and younger audiences.
The announcement comes after mobile rush ticketing technology was introduced to fans in Sydney earlier this year with Opera Australia, Sydney Dance Company and Sydney Symphony Orchestra.
TodayTix’s director of partnerships in Australia, Rachel Nossack, said: “We’re thrilled to partner with Melbourne Theatre Company for its performances of Golden Shield. A Melbourne first, it’s only fitting that we launch mobile Rush ticketing with Melbourne’s world-renowned theatre telling stories of cultural significance to 21st Century audiences.
“We are proud to be offering Melburnians a modern way to access the best live entertainment our city has to offer, and we look forward to partnering with Melbourne Theatre Company for seasons to come.”
By using the TodayTix technology, people in Melbourne can purchase mobile rush tickets directly through the TodayTix app, eliminating the need to queue up at the theatre for last-minute access on the day of the performance.
Melbourne Theatre Company executive director and co-chief executive Virginia Lovett said: “MTC has a range of accessible ticket offers and we’re delighted to be working with TodayTix to open up a new avenue for audiences to snap up a last-minute deal. We hope that it encourages new people to come to the theatre and experience this astonishing new work.”