Fever, the event discovery and ticketing platform, has raised $35m (£29m/€32m) in a new funding round.

Rakuten Capital, the growth investment division of Tokyo-based internet services provider Rakuten, led the funding round, with existing investors Atresmedia, Accel and Michael Zeisser among those to participate. Zeisser will also become a non-executive board member.

Fever’s mobile app and website, as well as its Secret Media Network, currently reaches more than 25 million unique users per month across its key markets of London, New York, Paris and Madrid.

The app features personalised listings, allowing customers to buy tickets for events across music, theatre, fashion and entertainment.

The company has recently launched in a number of new markets, including Los Angeles, Lisbon and Manchester.

“The investment comes at an important time for Fever, as we expand our platform, enter new markets, and shape the experience landscape with our Fever Originals,” Fever co-founder and chief executive Ignacio Bachiller said.

“The round will cement Fever’s position as the go-to platform for consumers looking to discover new urban experiences.”

Rakuten Capital managing partner Oskar Mielczarek de la Miel added: We have been impressed by Fever’s growth and success in reaching large digital audiences in major cities such as New York, Madrid and London – and most importantly the quality and leadership of their young team. 

“Fever’s innovative solutions uniquely position the company to capitalise on the fast-growing experience economy and have proven very valuable to digital marketers.”