Sony Music Masterworks, a record label that was created following a restructure of Sony Music’s classical music division, has acquired a majority stake in live music promoter and production company Senbla.

Senbla founder and chief executive Ollie Rosenblatt will work alongside Sony Music Masterworks management, including chief operating officer Mark Cavell and UK label head Sarah Thwaites, both of whom will join the promoter’s board of directors following the transaction.

The value of the deal and the stake acquired by Sony Music Masterworks has not been disclosed.

London-based Senbla works across more than 200 concerts and shows per year throughout the UK, from artist touring and presentation, concert series, films in concert, holograms, musicals and theatre through to family entertainment.

Senbla has retained its roots in classical music whilst expanding into new genres and markets, working with international artists such as Joss Stone, Ennio Morricone, Marc Almond, Soft Cell, Burt Bacharach, Kristen Chenoweth, Sophie Ellis-Bextor (pictured) and Beverley Knight.

“Building on our very successful live business following the 100% acquisition of Raymond Gubbay Ltd. last year, the opportunity to acquire a majority stake in Senbla and to work with the creative and entrepreneurial skills of founder & CEO, Ollie Rosenblatt was exactly the right move for Sony Music Masterworks as we further expand our footprint in the area of quality live entertainment,” Cavell said. “These acquisitions provide the perfect platform to grow this business exponentially both in UK and overseas.”

Thwaites added: “I am thrilled to be working closely with Ollie Rosenblatt, who has one of the most innovative minds in the business. The natural synergies in the work of Masterworks and Senbla, for artists and for audiences alike, will provide exciting opportunities for collaboration and growth.”

Image: Ed Webster