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Live Nation Finland names Saarinen CEO

Former Sony Music Finland executive Tomi Saarinen has been named as the new chief executive of Live Nation Finland.

Saarinen, who also worked at Finnish radio stations Ylex and NJR, will be replacing outgoing chief executive Nina Castrén.

He said: “It’s great to be part of a top team that has recently performed spectacularly with Muse and Metallica, as well as several other gigs over the Finnish summer. We will continue to produce high-quality, memorable events and develop our artist roster.

“We want to be the best partner for artists, and enable them to develop to their full potential, while providing Finns with ever-more exciting experiences. I thank Live Nation for this great opportunity.”

Castrén, who is stepping down for health reasons, added: “I leave Tom with a strong, stable and successful market leader … I am proud of the company, and I believe Tom will continue to increase its success with his input.”

Risto Juvonen, founder of Welldone Agency and Promotions, which became Live Nation Finland, stays on as the company’s chairman.

Juvonen said: “The company is very grateful to Nina for her contribution, both as CEO over the last nine years and over her 20-year career. Her legacy provides Tom with a solid foundation from which to develop Live Nation’s market leadership.”

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