Facebook film adverts in the US and UK will now include ticket details and showtimes, as well as offering movie release reminders.
The new ad units will give interested moviegoers the option to click an ‘interested’ button, which allows them to opt in to receive a notification when the film is released.
When the film is launched, users will get a reminder redirecting them to a page with show times and ticket purchase options.
The new movie ads are available in the US and UK through partnerships with AMC Theaters and Regal Cinemas.
US moviegoers will be able to buy tickets through Fandango and Atom Tickets, while UK users will be able to buy tickets through Odeon Cinemas.
In Facebook-commissioned research from Accenture published earlier this year, 58 per cent of moviegoers said they discover new films online, and 39 per cent are doing so on smartphones and tablets.
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