SeatGeek has announced it will integrate parking app Arrive into its platform, in addition to renewing its commerce partnership with Yahoo Sports.
The partnership with Arrive allows ticket holders to find, book and pay for a space in advance, which could help fans avoid traffic and minimise time spent searching for somewhere to park.
The collaboration is now live on SeatGeek for 50 of its most popular venues, including AT&T Stadium in Arlington, Texas.
Lee Moulton, SeatGeek’s director of partnerships, said: “Parking is one of the biggest pain points in getting people to a live event, so we’re excited to work with Arrive to eliminate the hassle and make it easier for fans to get to where they need to go.”
Meanwhile, the mobile ticketing firm has extended its deal with Yahoo Sports, which will involve integrating SeatGeek into a number of new platforms.
The new multi-year deal will give fans the ability to discover and purchase tickets, including new and optimised product integrations across the Yahoo Sports and Yahoo Fantasy platforms, mobile apps and more.
Geoff Reiss, general manager of Yahoo Sports, part of Verizon Media, said: “By expanding upon our successful partnership with SeatGeek, we’ll enhance our uniquely immersive experience on mobile for sports fans.
“With even more product integrations across the platform and unique content from SeatGeek, we’ll meet fans where they are and give them a seamless ticket experience.”