US-based start-up FanDragon Technologies has further strengthened its executive team with five new hires to lead business development, product, finance and marketing functions.
The blockchain-powered, mobile ticket delivery firm has named John Marchesini as vice-president of product, Jim Abel has been appointed head of business development, while Kenji Nightingale is the new vice-president of finance.
In addition, Ash Steffy is FanDragon’s new head of marketing and brand strategy, and Gillian Raikes has been named as manager of business development and partnerships.
“FanDragon Technologies has a unique opportunity to transform the ticketing business with our innovative blockchain-powered SaaS tools, but we know we need a strong team to effectively steer our products into the marketplace,” said FanDragon founding chief executive Robert Weiss.
“With proven leaders like Jim, John, Kenji, Ash and Gillian at the helm, FanDragon is poised for strategic growth that will add value and transparency to the entire ticket ecosystem – including venues, event organisers, ticketing software companies, and more. We’re excited about the future of FanDragon with this incredible team who can support our expansion.”
Marchesini, who previously served as vice-president of product and engineering for CBS Television Distribution, will lead the product innovation team, focusing on developing FanDragon’s growing suite of SaaS ticket delivery solutions.
Abel will be charged with expanding and creating new business opportunities for FanDragon as well as looking to build the firm’s sales team. He will also work to employ go-to-market strategies for products across a wide variety of sectors including music, sports, cinema, theme parks, family entertainment, attractions, and fandom events.
Nightingale will lead all financial and accounting operations and will work with the wider executive team to process and lead strategic initiatives that drive revenue and growth.
Steffy will lead FanDragon’s global marketing efforts and he will be responsible for corporate communications, marketing partnerships, public relations and strategic branding across all media platforms. Raikes will focus on building a partnership and customer base, as well as identifying additional strategic growth initiatives.
The announcement comes off the back of FanDragon naming Steve Machin as global director of ticketing strategy and innovation, Mark Weiss as chief business officer and general counsel, and Jason Black as chief of staff earlier this month.