Poor ticket sales have forced the organisers of the UK’s Southbeats Festival to cancel the event, citing the “competitive festival market”.
The festival on the St Clere Estate was scheduled to take place on September 21-22, with the line-up including the likes of Dizzee Rascal, Mike Skinner, Example, Sub Focus, Wilkinson and Jaguar Skills.
A statement issued by the organiser said: “We are devastated to announce that due to poor ticket sales, we have been forced to make the very difficult and upsetting decision to cancel Southbeats Festival.
“It has been a very challenging year for us in an ever-growing and competitive festival market, and unfortunately the number of tickets sold at this stage is not strong enough to deliver the standard of event that you, our loyal Southbeats supports, expect and deserve.
“Although historically the majority of our ticket sales have come in the final few weeks, there is no indication to show that sales will increase enough to be able to cover the extremely high costs of producing and running an event of this size, and it is therefore no longer financially viable to continue.
“We would like to apologise to all ticketholders, artists, suppliers, traders and partners for any disappointment and inconvenience this causes.”