Festicket has acquired ticketing and cashless point-of-sale (POS) platform Event Genius, which includes consumer-facing brand, Ticket Arena.

Event Genius by Festicket is looking to create an end-to-end platform for organisers and fans, bringing together technology, ticketing, accommodation, travel packages, marketing, data insights and analytics, and more.

London-based Festicket allows music fans to discover and book tickets and travel packages for over 2,000 music festivals worldwide. Its two-sided marketplace brings together a network of nearly 6,000 accommodation and travel suppliers.

Founded by managing director, Reshad Hossenally, UK-based Event Genius offers complete event solutions to events including Wales Rally GB, Motion Bristol, Annie Mac’s Lost & Found Festival, Summer Daze, Ibiza Rocks and BPM Festival.

Hossenally, who will join Festicket as chief supply chain officer, said: “The Event Genius mission has always been to utilise technology to bring event organisers and consumers a better experience, regardless of the size or type of event. Couple this with Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.”

To date, Festicket, Event Genius and Ticket Arena have collectively served more than 4.5 million customers from over 120 countries. Following the acquisition, Festicket will roll out the combined solution worldwide to festivals, concerts, clubs, sports, family attractions and more.

Zack Sabban, chief executive and co-founder at Festicket, said: “The acquisition transforms Festicket’s product set. In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and – ultimately – to bring the best possible experiences to fans.

“Reshad and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family.”