A US campaign group is attempting to steer young people away from drugs by offering free concert tickets through a partnership with promoters, including Live Nation.
Users of the FEND (Full Energy, No Drugs) app in Rhode Island who complete its educational programme before the end of September will receive rewards including merchandise, vinyl bundles and free passes for shows.
Tickets will be for more than 40 different artists including Maggie Rogers, Sum 41, Tyler, the Creator and Saves the Day.
Concert promoters such as Mass Concerts, Bowery Presents and Live Nation have all donated tickets for the programme.
The promotion, backed by a grant from the state of Rhode Island, is an effort to encourage teens and young adults to complete the app-based programme that teaches users why opioids are so addictive, how to recognise and respond to an opioid overdose and how to talk with a friend who is misusing drugs.
The FEND app uses gamification, music, streetwear and research to engage youth in learning about the opioid crisis in the US.
Warped Tour founder Kevin Lyman, the Preventum Initiative and Australian tech company iPug launched the app in May 2018.
Image: Pxhere
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