Venue management, hospitality, and partnerships firm Spectra has defended its decision to partner with re-branded TicketNetwork, the controversial resale platform.

The company, which has rebranded itself as Prolific 1, originally announced its deal with Spectra in a July press release, prior to making the rebrand public this week. As part of the agreement, Prolific 1 will partner with Spectra venues spanning North America as the company’s preferred vendor for secondary market ticketing services.

In addition to ticketing rights, Prolific 1 will receive sponsorship assets at Spectra corporate events and bring new content to Spectra venues.

TicketNetwork agreed to pay a $1.5m fine following multiple lawsuits and a July settlement with the New York State Attorney General. The resale firm was accused of selling tickets it didn’t actually own and allegedly lying to consumers.

“Spectra’s partnership with Prolific 1 helps us accomplish several goals,” a statement from a Spectra spokesperson reads, Billboard reports.

“It helps promoters sell inventory through an additional sales distribution channel,” and provides “real-time insights from the secondary market” that the company plans to combine with Spectra’s own data “to create a holistic, 360-degree view of the lifecycle of an event.”

The New York lawsuit settled in July alleged Ticket Galaxy, TicketNetwork and TicketNetwork chief executive Don Vaccaro “defrauded thousands of New Yorkers and duped customers into spending millions of dollars” through its speculative ticket sales programme.

Chief executive of the newly named firm, Sean Morse, denies that the name change is a move to edge away from the string of fines for selling tickets the company didn’t have.

Morse said: “Our rebranding as Prolific 1 had absolutely nothing to do with the NY AG settlement.”