The University of Missouri has expanded its partnership with Ticketmaster to include its Presence technology across all venues and will incorporate SafeTix from 2020.
Under the renewed partnership, the ticketing giant will continue to serve as the official ticketing partner and implement its next-generation digital ticketing and access control platform at all athletics venues.
The University of Missouri installed Ticketmaster Presence earlier this year at 15,000-capacity Mizzou Arena, which hosts the men’s and women’s basketball games plus numerous concerts.
For the upcoming season, Mizzou will install the technology at the 71,000-capacity Faurot Field at Memorial Stadium, home of the Missouri Tigers American football team, Missouri Theatre, and all other athletic venues on campus.
Mizzou director of athletics Jim Sterk, said: “Throughout our more than 10 years working together, Ticketmaster has shown time and again that they are the best in the business.
“That’s why we knew expanding our Ticketmaster relationship to include secure resale ticketing was the best choice we could make for our fans. And with the addition of Presence and SafeTix at our sporting venues, Mizzou fans will see an easier ticketing experience that provides our students and fans with mobile-based innovations they expect.”
Through Presence, the University of Missouri will also implement SafeTix in next season, which ties a unique, identifiable digital ticket to each fan’s mobile phone through an encrypted barcode that automatically refreshes every few seconds. SafeTix also includes NFC technology that will allow fans to enter venues through a simple ‘tap and go’.
Tim Martin, senior vice president of college athletics for Ticketmaster, North America, added: “Ticketmaster is excited to install Ticketmaster Presence across the University of Missouri’s athletic teams and venues starting this season.
“Through this renewed partnership and with our expansion into resale ticketing for the University, Mizzou fans will see quicker entry times and a personalised experience, making for easier and more enjoyable gamedays and live events.”
The Missouri Tigers won two NCAA team national championships for baseball and track & field, while the football team has played in 33 bowl games, winning 15 conference titles and five division titles.