Not-for-profit ticket platform Humanitix has hired Adam Long as its new chief growth officer.

Long is the founder of social enterprise Conscious Step socks, as well as the former chief executive of Smarter Drafter, legal software powered by artificial intelligence.

Australia-headquartered Humanitix directs 100 per cent of the profits from booking fees toward education projects, such as literacy programs for young girls. Last month, the ticketing firm hit a milestone of Aus$300,000 (£168,200/€183,400/$203,300) in sales to support educational charity projects.

Josh Ross, Humanitix co-chief executive, said: “After more than doubling the ticket sales through our platform in the last four months, we’re getting ready for global expansion. Adam has joined the team to lead the transition from startup to scaleup.”

In the last year, Humanitix has brought on thousands of new events organisers, including the Parliament House, the UN’s International Women’s Day, Singularity University, and the Yakandandah Folk Festival.

Long said: “Joining Humanitix is a natural fit. Humanitix is a charity that’s run like a Silicon Valley startup – a commercially-minded organisation with an extraordinary social impact. It’s a charity for the tech generation.

“But being a charity isn’t enough, it’s got to be better than commercial businesses. Humanitix has used funding from Google and Atlassian to build the most advanced ticketing platform. It’s why event organisers are flocking to Humanitix – Parliament House, UN Women, The Grounds, Football Federation of Australia and thousands of others.

“By ticketing their event with Humanitix, Singularity University funded 10,000 days of education, the Football Federation of Australia funded two years of girls’ education from tickets to a single match, and The Grounds of Alexandria funded 15,000 meals for disadvantaged Aussie kids.”