Ticketing, event management and audience engagement platform SquadUP is set to expand its digital marketing offering by partnering with ToneDen.

ToneDen, the event-friendly social marketing platform, is a marketing solution designed to increase ticket revenue for promoters of live events.

The partnership will equip event organisers with the SquadUp Engage marketing platform integration created specifically to enable event organisers to get the most out of their Facebook and Instagram campaigns.

ToneDen head of partnerships, Tommy Knecht, said: “SquadUP and ToneDen are both dedicated to providing a high level of service and enablement to their customers. SquadUP Engage is a clear reflection of that dedication.

“SquadUP Engage empowers SquadUP event organisers to seamlessly create sophisticated Facebook and Instagram Ad campaigns to sell more tickets, no matter how big or small their marketing budgets may be.”

The ticketing firm offers a mobile app for attendees and organisers, in addition to a white-labelled implementation package for enterprise customers that enables them to sell more tickets.

ToneDen claims to help achieve higher ROI for event promoters in part by offering features that are not otherwise available to marketers inside of native social advertising platforms.

In addition to event-specific audience targeting and budget optimisation, ToneDen offers pre-built campaigns called Playbooks that cover a promoter’s entire event marketing lifecycle—incorporating social ads, direct messenger channels like Facebook Messenger, and fan activations to automate multiple tasks within a single campaign.

ToneDen also offers Dynamic Event Ads to remarket an entire event calendar.

Willie Litvack, SquadUP chief executive, said: “We’re always looking for tools to help our customers sell more tickets. There are a lot of people out there selling snake oil, but in ToneDen we’ve found a committed partner with a deep technical skillset and a product that truly works.

“Our white-label and mobile-first solution is best-in-class, by complementing our core product with a data-driven marketing module we’re giving event organisers the most advanced and comprehensive feature set available in primary ticketing today.”

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