Vodafone customers in New Zealand will be able to access to exclusive live event experiences and presales via a new long-term partnership between the telecoms company and Live Nation.

Vodafone’s 2.8 million New Zealand customers will have access to Live Nation’s entertainment portfolio including music, family and comedy tours and festivals across the country including Rhythm and Vines and Outer Fields.

The partnership, which is now live, will also include various presales and reserved allocations, opportunities including exclusively curated bespoke experiences and Live Nation VIP products, access to consumer promotions including a yearly Golden Ticket giveaway as well as bespoke on-ground activations at hundreds of Live Nation shows and festivals annually.

“Vodafone and Live Nation are creating new ways for New Zealanders to enjoy live experiences at shows and festivals, along with a number of benefits only this partnership can deliver,” said Greg Segal, president of brand and marketing partnerships, Live Nation Australia and New Zealand.

The partnership will also see Vodafone supporting a number of Live Nation’s grassroots initiatives including a talent programme to be announced in the coming months.

Vodafone New Zealand consumer director Carolyn Luey said: “We’re committed to looking after our existing customers. We are connecting our customers with memorable moments and experiences by bringing the best of the world’s artists to New Zealand, and bringing New Zealand artists to the world.

“We are looking forward to letting our customers know about the awesome benefits they can access and announcing even more exciting opportunities as our partnership with Live Nation develops.”

Roger Field, chief executive of Live Nation Australia and New Zealand, added: “Together we will work to create a long term connection between the brand and music that not only delivers a number of benefits to Vodafone customers but has a lasting impact on the future of the industry.”