US-based sports and entertainment company Oak View Group (OVG) has formally launched its network of independent entertainment and sports venues through a partnership with British motorsport venue Silverstone.

The OVG International Venue Alliance, which was announced earlier this year, is modelled on OVG’s US Arena and Stadium Alliance.

The official launch follows the conclusion of a deal between Silverstone and Formula One management, which will see the circuit continue to host the British Grand Prix until at least 2024, as well as retaining new rights and benefits.

Silverstone’s two-year agreement with OVG will offer corporate partnerships at locations around the track, including the bridge connecting the hotel to the wing, the 4,000-capacity conference and exhibition space, the new luxury ‘Residences at Silverstone’, and The Silverstone Experience Centre – which is due to open soon.

The agreement also aims to secure an annual naming rights partner for Silverstone, as well as other corporate partnerships.

In addition, OVG’s foothold in the live entertainment industry will help to attract events, including concerts and festivals, to the circuit.

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