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New EFL fan app incentivises attendance with ticket prizes

The English Football League (EFL) has launched a new fan engagement app with incentives to win prizes such as match tickets by attending live games.

In partnership with its title sponsor, the Sky Bet EFL Rewards app also allows supporters to build their personal profiles, unlock digital achievements and compare their personal fan stats against friends and fellow fans.

When fans open the app and check-in to the stadium each matchday, they will get a chance at winning one of the rewards on offer, including tickets and merchandise.

The EFL consists of three leagues, the Championship, League One and League Two, with 71 clubs currently in the divisions.

More than 3,700 EFL club supporters have already downloaded the app since the start of the 2019-20 season. More than 200 supporters of a wide variety of clubs across the divisions have already been rewarded for checking in at a Sky Bet EFL fixture.

EFL’s chief commercial officer Ben Wright said: “The Sky Bet Rewards App is a fantastic opportunity for supporters of all EFL Clubs to get the chance to win prizes when they go to the match.

“The app is an innovative way to directly reward fans when they go through the turnstiles, by giving away 12,000 match tickets and 500 signed shirts over the course of this season.

“Fans know they play a vital role in the matchday experience and this app now means they can get even closer to the action than ever before.”

Michael Afflick, brand, creative and sponsorship director at Sky Betting and Gaming, said: “At Sky Bet, we know that EFL fans are some of the most passionate fans in the world. As title sponsors, we wanted to reward these fans, simply for being fans.

“The launch of the Sky Bet EFL Rewards app allows us to do just that, rewarding real fans with real prizes for showing their support for their team.”