Magnetic Asia, a Hong Kong-based festival promoter, has launched an event and brand experience marketing firm, Arcc.

The new agency will use audience insight, market research, focused creativity and content to boost the effectiveness of marketing strategies.

Ticket distributor Asia Ticketing, which operates Ticketflap, will join Clockenflap promoter Magnetic Asia as Arcc’s main partners.

Martin Lever, who will serve as the creative partner at Arcc Asia said, according to Marketing Interactive Magazine: “Arcc is here to change the category by ensuring events play a compelling role in people’s lives. Our proprietary research and data-analytics tools are designed to identify untapped audience insight. This insight drives strategy and provides the catalyst to innovative and effective creative ideas and content.

“The type of insights we identify at Arcc also help shape the event concept itself, ensuring the content really connects with people’s needs and drives the right kind of desire.”

Image: Rutger Geerling (Flickr)