SeatGeek has launched its open distribution product in the UK market, as it looks to grow its footprint in Europe.

SeatGeek Open is the open distribution framework that allows the US-headquartered company’s clients to sell tickets in a wide variety of websites and apps. Venues and teams in the UK will now be able to sell their inventory in more places.

Clients will be able to leverage the SeatGeek Open distribution network without any additional software, exposing their tickets to new customers. Event-goers will be able to discover direct box office tickets while doing things like booking a flight or looking for weekend plans.

“We’re so excited to bring our SeatGeek Open technology to Europe, as we continue to focus on growing our footprint in the continent,” said president of SeatGeek Enterprise Danielle du Toit. “We’ve seen some of our clients in the US sell more than 30 per cent of their box office inventory off platform for an event, and we are excited to bring that opportunity to our UK partners.”

SeatGeek’s SRO technology is already used by many clients in the UK and Europe – for example, the company tickets more Premier League clubs than any other ticketing provider (7 of 20) and has a number of clients in London’s West End.

SeatGeek Open in the US launched in 2016, and since then has worked with partners like Facebook, Snapchat and Airbnb to help clients reach new customers.

SeatGeek’s international general manager, James McClure, said: “At SeatGeek we believe that as the ticketing platform we should be doing everything in our power to help our clients sell more tickets. By giving our partners direct access to incremental sales channels they will now reach new audiences and be able to sell more inventory.”

Image: Alfonso Jimenez