Oak View Group (OVG), the global venue development, advisory and investment company for the sports and live entertainment industries, has added NEC Group as the second founding member of its International Venue Alliance.
NEC Group becomes the second founding member of the Alliance, following Silverstone Circuit, home of Formula One and MotoGP’s British Grand Prix events.
The NEC Group’s membership in the Venue Alliance covers the National Exhibition Centre (NEC) in Birmingham, along with its four other venues: the ICC, The Vox, Resorts World Arena and Arena Birmingham.
Sam Piccione, OVG’s international president, said: “The NEC Group is a first-class organisation with strong leadership and plays a vital role in hosting the very best events in the UK across their portfolio of leading venues. As the Venue Alliance grows, we’ll continue to help our members in areas that are important to them and the overall business, which will extend to everything from ticketing and premium hospitality strategy, event scheduling, and unique sponsorship opportunities.”
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