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NBA’s Hornets catch the mobile ticketing buzz

The Charlotte Hornets has committed to a fully mobile ticketing system, as it follows the “trend of teams and venues throughout the NBA.”

Through its partnership with Ticketmaster, the basketball franchise will only accept tickets on smartphones to enter the 20,200-capacity Spectrum Center for the 2019-20 season, which starts at the end of October.

“As the industry transitions more toward the use of mobile technology, we are evolving with it, moving away from printed tickets and PDFs in order to focus on providing the positive aspects of mobile ticketing to even more of our fan base,” said Hornets president and vice chairman Fred Whitfield.

“Mobile ticketing accounted for approximately half of all tickets scanned for entry during the 2018-19 season, and nearly 90% of Swarm365 Members used it at least once, so we are confident that our fans are prepared and will benefit from its use.”

Through the Hornets App, users can tap the ticket icon in the header of the app screen or select “Tickets” from the menu and select “Manage My Tickets.” The user will then be prompted to log in to his or her Hornets or Ticketmaster account using the email and password used to purchase the tickets.

Fans who do not have smartphones or who need assistance with mobile ticketing can contact Spectrum Center’s guest experience team, while season ticket holders may contact their personal account manager.

The Hornets’ 2018-19 average attendance was 16,500, which was a slight increase from the previous season.

Ticket packages on sale now for the 2019-20 season include Swarm365 Memberships, the 23-game FANtasy Pack, the 12-game Flight Pack and a pair of six-game Mini-Packs.

Swarm365 Memberships start at $49 on average in the lower level and as low as $12 on average in the upper level.The FANtasy Pack includes Opening Night and 22 additional games of the purchaser’s choice, starting at $53 per game on average in the lower level or $14 per game on average in the upper level.

Image: Keith Allison