North American performing arts service organisation Theatre Bay Area (TBA) has announced the closure of its TIX Bay Area discount and premium ticket booth as of Saturday after nearly 37 years of operation.

The San Francisco TIX Booth is a full-service cultural concierge for visitors and locals to find premium tickets to almost every art and cultural event in the Bay Area, as well as the largest selection of discount tickets in the city through its partnership with Goldstar.

TBA executive director Brad Erickson, said, according to Broadway World: “For 27 years, the TIX Booth has embodied Theatre Bay Area’s commitment to developing audiences and making theatre more accessible to both Bay Area residents and visitors alike. Over nearly three decades of operations, TIX reached hundreds of thousands of theatregoers through its discounted ticketing service.

“With the advent and convenience of online ticket sales, our organisation is refocusing on how we can continue to catalyse theatre-going through theatre community-wide initiatives, such as our new Bay Area Theatre Week, about to enter its second year.”

The booth was known as San Francisco Ticket Box Office Service (STBS) when it was founded in 1982 and was operated by Performing Arts Services, before being taken over by TBA in November 1992.

Theatre Bay Area, whose members include some 300 theatre companies and 2,000 individual artists, said it will continue to offer discounted and full-price theatre tickets through the TIX Bay Area website. It will also issue a free weekly e-newsletter offering discounted tickets to theatre productions and other live events throughout the Bay Area.