Ticketmaster has strengthened its sports leadership team with industry veterans Clay Luter and Kurt Schwartzkopf appointed to run the division in North America.

Luter, who has been with Ticketmaster for more than 30 years, and Schwartzkopf will both serve as executive vice-president and co-head of sports for Ticketmaster North America.

In the newly expanded roles, the pair will lead efforts to drive new technology adoption and innovation for current and prospective clients across all sports teams, leagues, clubs and colleges in North America.

Ticketmaster has also named David McElwee as vice president and general manager of Major League Baseball (MLB) and Major League Soccer (MLS) events for Ticketmaster, North America.

Long-time Ticketmaster veteran Gary Brosius has been appointed as vice-president and general manager of the NFL American football league, while Tim Martin, has been named as the senior vice-president and general manager of college sports.

In addition, Brendan Lynch has been appointed as the SVP of premium services and enterprise commercial.

“Our sports division has long been the market leader by bringing new technology and services that give clients the one-to-one relationship with their fans they have sought for so long,” said Amy Howe, president and chief operating officer of Ticketmaster, North America.

“With Clay and Kurt’s decades of combined experience and the rest of the team at Ticketmaster, teams, leagues, colleges and clubs will continue to provide their fans with the best, most innovative ticketing experience in the market.”

Ticketmaster is the official ticketing partner of the NFL, the NHL ice hockey league, the NBA basketball league, dozens of MLS and MLB clubs, the US Open Tennis Championships, U.S. Soccer, the College Football Playoff National Championship, among others.