Close Menu
    Facebook X (Twitter) Instagram
    Latest
    • Billie Eilish adds new Japan, US dates for Hit Me Hard and Soft world tour
    • Ticketcorner signs strategic partnership with St. Gallen’s Olma Messen
    • 3D Digital Venue announces strategic partnership with Saudi Arabia’s Qabastech
    • Lancashire Cricket extends partnership with Seat Unique
    • Live Nation to operate first venue in Colombia in partnership with Grupo Páramo
    • Brockwell Live events to go ahead as planned
    YouTube LinkedIn Flickr
    TheTicketingBusiness NewsTheTicketingBusiness News
    • News
    • Sport
    • Music
    • Business
    • Insights
    • Job Listings
      • Jobs Listings
      • Job Dashboard
    • Events
      • #TBF25 Manchester
      • #TAS25 Hong Kong
    Subscribe
    TheTicketingBusiness NewsTheTicketingBusiness News
    Home»Featured News»TEG creates advertising insights platform Doppler

    TEG creates advertising insights platform Doppler

    News EditorBy News Editor19 Sep 20192 Mins Read Featured News
    Share
    Facebook Twitter LinkedIn Email WhatsApp Copy Link

    TEG Insights has launched a new data and insights platform, called Doppler, to offer its data set of more than 16 million Australians to advertisers.

    Doppler will use research and first-party data to identify audiences using spend, lifestyle, geographic and demographic characteristics to accurately replicate research cohorts in a digital form.

    This allows advertisers to target audiences based on motivation, intent, attitude and awareness, along with the usual attributes like age, gender, location and behaviour.

    When combined with TEG’s data set of 16 million, these attributes create audience scale appropriate for many advertisers to digitally target across content, social platforms and connected TV.

    Andrew Reid, general manager of TEG Insights and TEG Analytics, said Doppler solves several marketing challenges using rich data, predictive analysis and unique customer insights, making it “un-matched as a research to activation solution in Australia.”

    He added: “Marketers and brand managers face major challenges in how they accurately identify the characteristics of their consumer market, how they best reach a scalable target audience, and what data they are able to trust to help with these decisions.

    “Doppler addresses these challenges with an offering that augments research-derived segments with TEG’s unique single-source, first party data. The advantage to this is that it ensures the accuracy and predictive capabilities of the original segments. In turn, these ‘hygiene’ factors ensure the segment is optimised towards the appropriate market.”

    Reid also noted that the quality of data in the research industry has been insufficient, stating that the Australian market research industry has a turnover of more than Aus$1bn, yet “poor sample quality, dubious recruitment methods and slow-paced integration with data analytics” means outcomes and results are being challenged.

    Geoff Jones, chief executive of TEG, said: “TEG is uniquely placed in Australia to offer advertisers opportunities to grow their brands and benefit from the explosive growth of live entertainment through the multiple routes TEG offers.

    “One of those routes is through TEG Insights, which understands the passions and motivations of adult consumers in the Australian market. Doppler provides marketers the opportunity to flex our unbeatable database to maximise their return on investment.”

    Advertising Data Doppler Research TEG TEG Insights
    Follow on Google News Follow on RSS
    Share. Twitter LinkedIn Email WhatsApp Copy Link Facebook
    Previous ArticleUMG unveils South East Asia expansion
    Next Article AEG acquires 100% of AXS Tickets

    Related Posts

    APAC

    People on the Move: TEG, United Talent Agency and more

    19 Mar 2025503 Views
    Arts & Culture

    Study finds cultural activities match medication in battling depression

    7 Mar 2025181 Views
    People

    People on the move: Legends, SXSW Sydney and more…

    5 Mar 2025

    Get this News delivered to your inbox

    Top Posts

    Billie Eilish adds new Japan, US dates for Hit Me Hard and Soft world tour

    20 May 20252 Mins Read

    Ticketcorner signs strategic partnership with St. Gallen’s Olma Messen

    20 May 20252 Mins Read
    Connect With Us
    • LinkedIn
    YouTube LinkedIn Flickr
    • Home
    • About Us
    • Privacy Policy
    • Jobs Listings
    • Contact Us
    Copyright © 2025 Xperiology. All rights reserved.

    Type above and press Enter to search. Press Esc to cancel.

    X We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Settings to provide a controlled consent.
    Read More Settings ACCEPT
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    __cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
    __lc_cid2 yearsThis is an essential cookie for the website live chat box to function properly.
    __lc_cst2 yearsThis cookie is used for the website live chat box to function properly.
    __oauth_redirect_detectorpastThis cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality.
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    last_pys_landing_page7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
    last_pysTrafficSource7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
    pys_first_visit7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
    pys_landing_page7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
    pys_session_limit1 hourAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
    pys_start_sessionsessionAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
    pysTrafficSource7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
    vuid2 yearsVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
    YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
    yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
    yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
    Save & Accept