AI-powered platform Satisfi Labs has expanded its ticketing assistant product across multiple professional sports teams across North America.

The New York-headquartered technology company will now provide clients within Major League Baseball (MLB), Major League Soccer (MLS) and the NBA with a more comprehensive understanding of fans to provide ticketing options based on price, type, and location.

The AI-powered virtual assistant allows venues and teams to enable and expand ticket selling capability by letting customers search and purchase tickets directly within chat, increasing ticket discoverability.

The major league teams that have launched and are planning on launching the ticketing assistant this season include the Atlanta Braves, Vancouver Whitecaps FC, Orlando Magic, San Antonio Spurs, Houston Astros, and the Washington Nationals.

“We’re glad to be able to expand our Ticketing Assistant product into so many sports venues across the country. By managing ticketing with a conversational interface, the guest experience is now streamlined and venues are able to promote ticketing inventory on the platform.” said Don White, chief executive and co-founder of Satisfi Labs.

The platform expansion integrates with multiple ticketing services, including Ticketmaster, Telecharge,, and AXS. Before the recent expansion, the ticketing function of the virtual assistant was previously only available for Satisfi’s Broadway clients.

Teams can now enable ticket sales directly on their owned channels, providing them with visibility into the purchasing funnel. This provides venues and teams customer insights previously unknown to them.

The Satisfi Labs ticketing assistant is available for Webchat, App, Facebook Messenger, and SMS.

Greg Mize, senior director marketing and innovation at the Atlanta Braves, said: “We’re thrilled to be able to provide our fans with a seamless way to secure tickets to our games. The Ticketing Assistant allows us to serve our fans where they are, and make the overall experience of purchasing tickets more enjoyable. This innovative, ticket purchasing technology is an evolution to how fans will purchase tickets moving forward.”