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Match Hospitality appointed exclusive sales agent for Euro 2020

Match Hospitality has been named as the exclusive sales agent for UEFA Euro 2020 official hospitality in seven markets, including Spain and Russia.

Under the agreement, Match will also manage and sell official hospitality programmes to customers residing in Portugal, South Africa, Mexico, Peru and Colombia.

Jaime Byrom, executive chairman of Match Hospitality, said: “We feel a tremendous sense of pride in being the exclusive appointee of UEFA Events SA in Spain, Portugal, Russia, South Africa, Mexico, Peru and Colombia for customers wishing to purchase official hospitality packages for UEFA Euro 2020 matches.

“Having delivered truly groundbreaking official hospitality programmes for some of the biggest sporting events in the world, our global team understands the sports hospitality market in the countries in which we have been appointed and the desire and passion in these countries for European football. UEFA Euro 2020 will mark the 60th anniversary of the tournament, and we are looking forward to playing a contributing role in its success.”

Match Hospitality has managed, delivered and sold official hospitality programmes for several major international sports events, including the 2018 FIFA World Cup in Russia.

The Euro 2020 official hospitality programme will guarantee premium tickets, gourmet catering and elite viewing positions at venues from a wide range of exclusive packages on a first-come, first-served basis.

Philippe Margraff, UEFA head of revenue operations, said: “We are happy to team up with MATCH Hospitality for the sales of the Official UEFA Euro 2020 Hospitality Programme in seven territories across the world. We believe that this sales partnership is especially beneficial given Match Hospitality’s recent experience at 2018 FIFA World Cup Russia.”

UEFA Euro 2020 will be played across 12 venues in 12 different European countries. The tournament will commence on June 12, 2020 at the Stadio Olimpico in Rome. The final three matches – the two semi-finals and the final – will be held at Wembley Stadium in London.

Image: UEFA