Ticketing at FC Barcelona’s Nou Camp box office earned upwards of €71.6m in 2018-19 – a jump of 17.6 per cent on the previous year and its highest ever figure.
The LaLiga franchise said that its increase in turnover was bolstered by new commercial actions such as ticket sales management through Smart Booking, higher average prices thanks to dynamic price management, optimised investment in media, and improvements in e-commerce.
The club’s VIP passes also raked in an additional €22m during the 2018-19 season, a rise of 16 per cent on last year’s figure, while €60.8m was paid by members and subscribers, of which more than 40 million correspond to the season passes.
In January, Barcelona launched its analytical ticket sales model in an effort to better manage the marketing of ticket sales to boost attendance. The update calculates the number of tickets available for non-season-ticket holders to purchase for any given match day, with the number based on data gathered from the last five years. The platform also takes into account the opposition team, the scheduling of the match and the likely weather conditions.
Barcelona also partnered with 3D Digital Venue earlier this year to boost its ticket sales by using its interactive three-screen, 360-degree 3D seat view.
During the 2017-18 season, Barcelona topped the LaLiga attendance chart, though only averaged 65,824 per game – significantly less than the Camp Nou’s capacity of 99,354. This increased to an average of 75,208 fans at each game during the 2018-19 season.
In addition, Palau Blaugrana, the 7,585-capacity arena that hosts the basketball, handball, roller hockey, and futsal divisions of FC Barcelona, and the Miniestadi, which is home to the club’s reserve team and the women’s team, have exceeded €2m for the first time ever after increasing sales by 33 per cent.