Liverpool has launched a new identification scheme for ticket-holders designed to give the Premier League club a better awareness of who exactly enters Anfield.
The Fan Update initiative is an attempt to make the process of buying tickets “as fair as possible,” as well as make match days at the Merseyside club’s 54,074-capacity home ground more secure.
It would ensure that all memberships are registered in the correct name of the account holder, with just one official membership registered per supporter. Though the club reiterates that there will be a process to help those who have more than one official membership or season ticket to clarify who uses the ticket going forward.
Liverpool’s chief executive Peter Moore said: “The Fan Update process has been developed to do a number of things, but improving ticket sales distribution is paramount. We hope that Fan Update will provide fairer ticket allocation and availability, and ultimately make Anfield more accessible for our supporters.
“Fan Update will be rolled out across other sections of supporters in the near future. We’d like to thank all supporters for their participation and encourage these official members to complete Fan Update as quickly as possible.”
The process requires fans to compete a step-by-step online verification form starting on October 14, with members who attended 13 or more Premier League home games last season to be the first to undergo the process.
Those members will need to confirm or amend their registered details in order to gain entrance to the stadium using tickets bought in the Members’ ticket sale in November.
Following that, all other members and match-goers will participate in the same process, including all season ticket holders and hospitality members.
Members will be contacted directly by email, SMS or post and given guidance on how to complete the identification process in the coming weeks. Season ticket holders and hospitality members will then be contacted later in the season to complete the same process.