Lippupiste, the Finnish ticketing subsidiary of CTS Eventim, has been named as the ticketing and marketing partner of the under-renovation Helsinki Olympic Stadium.
Under the five-year agreement, Lippupiste will become one of the main partners of the largest event arena in Finland, which will see a decrease in its capacity following the upgrades from 39,700 to 36,500. The main reason for this is that the renovations include new entry and exit routes to promote safety and access to services. However, the capacity for concerts will actually increase at the new Olympic Stadium due to the new exits.
The ticketing firm’s managing director, Ari Palhamo, said: “We are in the process of creating a new type of event culture in Finland in which consumers come not only to attend a concert or watch a game but to enjoy a comprehensive experience.
“The renovated Olympic Stadium will be a place for meetings throughout the year, and we are extremely glad about this cooperation. Together, we will have many opportunities to serve the public and offer new types of experiences.”
The renovated Olympic Stadium, which will reopen in 2020, will be a multipurpose arena that meets the requirements of major international events, and it will also be available for daily use by residents and visitors.
Ari Kuokkanen managing director of the Olympic Stadium, added: “The Olympic Stadium is preparing for a new era with its amazing network of partners, with Lippupiste playing an important role as a service provider and partner for the new era.”
The stadium was opened in 1938 and hosted the 1952 Olympic Games as well as staging the IAAF World Athletics Championships in 1983 and 2005.