The Buffalo Bills NFL American football franchise has launched a season ticket donation programme for the 2019-20 season.

The initiative gives players and coaches the opportunity to donate tickets to local non-profit groups to attend games at the 71,870-capacity New Era Field.

This year more than 14 Bills including, linebacker Lorenzo Alexander and quarterback Josh Allen, have opted into the programme, and in doing so have donated over 1,500 game tickets.

Bills long snapper Reid Ferguson, said: “This is my first-year partaking in the season ticket programme. I donated two [tickets] to military members [Veterans One-stop Center of Western New York] because that’s something that’s near and dear to my heart.

“I have a lot of family members that have been in the service over the years. So, it’s something I wanted to give back to. It just feels important. If you’re able to give back to charities that you care about, especially tickets to home games, [that] means a lot to people.”

So far this season, the Bills have had an average attendance of 69,882, a rise of more than 5,000 from 2018.