Live Nation said it expects more than 400,000 people to buy tickets for Cirque du Soleil’s first European residency in Berlin each year.
The new show, which will hold a residency at the Theater am Potsdamer Platz from November 2020, is co-produced by the live entertainment giant in the German capital.
Live Nation said: “This creation is inspired by Berlin itself and its cultural history while keeping the essence of Cirque du Soleil front and centre.”
Under the agreement, the promoter has taken over operations at the 1,748-capacity theatre from Stage Entertainment. The firm signed a new long-term contract with the landlord of Theater am Potsdame Platz, the Canadian real estate investor Brookfields.
Tickets will go on sale in November 2019, with aim of attracting domestic and international tourists long-term. Live Nation estimates, that “about 400,000 people per year will be able to witness unique performances, specifically conceived for the Theater am Potsdamer Platz.”
Marek Lieberberg, chief executive of Live Nation in Germany, Austria and Switzerland, who has been instrumental in bringing the Cirque du Soleil collaboration to life, said: “We are excited about this world premiere as we all share the same fantastic vision of inspiring audiences with outstanding events. That’s exactly what the new original Cirque du Soleil show at Theater am Potsdamer Platz will achieve. My special gratitude to our partners from Cirque du Soleil for the trust they have placed in us.”
Cirque du Soleil Entertainment Group president and chief executive, Daniel Lamarre, added: “For Cirque du Soleil, this is a beautiful way of celebrating a 25-year relationship with the city. This new and exciting production is most certainly the best way to highlight the privileged bond we have with Berlin.”
Image: Christopher Michel