Featured News

Ticketmaster UK to bring digital ticketing to SIVLive venues

Ticketmaster UK has partnered with SIVLive, which operates several venues across Yorkshire.

The long-term deal will see Ticketmaster introduce digital ticketing into SIVLive’s venues, which include FlyDSA Arena Sheffield, Sheffield City Hall, Scarborough Spa and Whitby Pavilion.

SIVLive, which is part of Sheffield City Trust, will see its venues gain access to Ticketmaster’s marketing support.

Dominic Stokes, head of SIVLive, said: “Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them. This move will give us more control and give fans the best possible experience when entering our venues.”

Andrew Parsons, managing director of Ticketmaster UK, said: “It’s an honour to say we will be working with SIVLive, further demonstrating our commitment to providing venues with the best possible ticketing technology.

“We think mobile-first with everything we do, from how fans discover events through to digital entry and we’re looking forward to bringing that ethos to Sheffield’s most important and busiest venues.”

The Live Nation-owned ticketing giant has also implemented its technology across all Academy Music Group venues in the UK, including O2 Academy Brixton and O2 Shepherd’s Bush Empire, and most recently at festivals Lovebox, Citadel and SW4.