Demand for NFL American football games in the UK has seen a 34 per cent increase from last year, according to ticket sales data from StubHub.
The ticketing firm polled 1,000 NFL fans who were surveyed from top buyer countries for this year’s NFL games, which included France, Germany, Switzerland, the UK and the US. The sales data showed that fans from 43 countries are expected to attend this year’s series.
Forty-five per cent of European NFL fans confirmed they have already attended at least one NFL London game, while another 45 per cent of general sports fans from the UK now want a permanent NFL franchise based in the UK. That compares with 82 per cent of fans globally that would want a permanent series in the UK.
In addition, fans say that they have a significantly improved perception of the UK since previously attending the London NFL games, with 80 per cent of US fans, 68 per cent of German fans, 78 per cent of French fans and 77 per cent of fans from Switzerland agreeing with the statement
Wayne Grierson, EMEA general manager at StubHub, said: “The NFL London Games represent a significant economic and reputational opportunity for Britain as it continues to strengthen its position as a global hub for the world’s most iconic sporting events. The consumer demand for the sport is undeniable, and calls for a permanent UK franchise is testament to the hard work NFL has done to grow its international bases.
“At StubHub, we’re noticing a growing trend around the internationalisation of sports as franchises welcome continued success outside their domestic markets. Fans are increasingly willing to invest their time and money in supporting their teams internationally and we’re already noticing the impact of these trips.”
Image: Tottenham Hotspur