Live Nation has renewed its partnership with Hilton Honours to continue offering hotel customers access to tickets and music experiences through its loyalty scheme.
The two companies have collaborated since 2015 to offer Hilton Honours members access to tickets and experiences, which nearly 100 million members have redeemed with their collected points.
The loyalty scheme has given fans the opportunity to experience intimate concerts and meet and greets from musicians such as Beck, Jessie J and country star Brett Young, among others.
Hilton Honours also introduced Lawn Days, a summer concert programme that offers thousands of lawn seat concert tickets to musical acts throughout the summer in exchange for 10,000 points.
“With this global partnership, Hilton and Live Nation have hit the right note, creating and curating unique access to once-in-a-lifetime experiences we know our members want: experiences money can’t buy, but Hilton Honours Points can,” said Mark Weinstein, senior vice-president and global head of customer engagement, loyalty and partnerships at Hilton.
“As we take our Hilton-Live Nation partnership to the next level, Hilton Honours members can expect even more exclusive access to their favourite artists. And next year we will announce exciting new programs with Live Nation as we continue to tap into the incredibly powerful, emotional connections fans have with their favourite artists.”
Darin Wolf, executive vice-president of Live Nation media and sponsorships, added: “Live Nation and Hilton Honours are like-minded in their mission to create long-term and meaningful connections with fans.
“Hilton Honours has been an amazing partner who takes great care in understanding our artist brands and what inspires them, which results in authentic, once-in-a-lifetime experiences for fans who travel. It’s a win for all involved, and our partnership will continue to evolve in the years to come.”