YouTube has expanded its ticketing integration to allow Australians watching videos from Official Artists Channels to see ticket listings for live performances in the country.
Through its partnerships with Ticketmaster and Eventbrite, starting today (Thursday) fans can click on the ‘Tickets’ button next to the YouTube video they are watching and purchase directly from one of the vendors.
The Google-owned video-sharing platform’s new feature is an expansion of the ticketing integration first launched with Ticketmaster in 2017 in the US.
The company later teamed up with Eventbrite in October 2018, which it said meant that it now covers more than 70 per cent of the US ticketing market.
Josh McNicol, acting general manager, Eventbrite Asia Pacific, said: “Australia is home to so many exciting live music venues, festivals and artists, which is why we’re thrilled to be one of the first markets outside North America to benefit from this partnership.
“Eventbrite’s integration with YouTube helps connect Aussie music fans with the artists they love at their favourite local venues and makes the discovery and purchase of tickets easy – which is a win-win for venues, artists and fans alike.”
In September, YouTube expanded its ticketing integration to allow Canadians watching videos from Official Artists Channels to see ticket listings for live performances in North America.