Not-for-profit ticket platform Humanitix has integrated with Facebook as an events ticketing partner.

Australia-headquartered Humanitix directs 100 per cent of the profits from booking fees toward education projects, such as literacy programmes for young girls.

The partnership involves a new integration that allows events to go live on both platforms simultaneously – without needing to recreate the event on Facebook.

Josh Ross, Humanitix co-chief executive, said: “It’s absolutely incredible that Facebook has chosen to partner with Humanitix.

“It’s going to mean our event organisers can reach more people and sell more tickets – which in turn provides more funds for scholarships and education programs for the world’s most disadvantaged students. It’s about running events with impact.”

Will Easton, managing director, Facebook Australia and New Zealand said: “This partnership is a rethink of how charity can be done. The partnership with Humanitix means event organisers can share their events with their community on Facebook and, as a result, their community will fund incredible work in education. Every purchased ticket counts.”

Ross added: “Humanitix is a charity for the tech-generation. We don’t ask for donations. We ask anyone running an awesome event to use our platform, because your booking fees can change lives. In other words, don’t waste your precious dollars when they can help others.”