Festyvent has unveiled a series of new apps designed to improve music-lovers’ experience at festivals and live events.

The UK data analytics firm’s Safe@Festival will allow members of the live audience to alert friends to their exact location if they fall ill or feel vulnerable. The friends contacted will be able to track the sender of the message live for 60 minutes on a Google map. Safe@Festival will be available for integration with third party apps.

David Jacobs, founder and chief executive of Clarifi Media, which owns Festyvent, said: “We have become increasingly concerned that festival-goers can sometimes get into difficulties and need to alert and communicate their exact location to friends or the festival emergency services as fast and simply as possible.

“We are convinced that this new feature will help people to feel SAFE@FESTIVAL’s and enjoy what they came for – the music, the experience and the festival vibe!”

Meanwhile, Festyvent’s new SmartMap gives fans ‘an accurate geographical location, better orientation and sense of direction’ on the festival ground. It overlays customisable pins which can also be associated with a brand or location and open the relevant screen in the app when pressed.

In addition, Festyvent also presents Share your Schedule, another audience experience-enhancing feature which received a positive response when tested with selected festivals this past season. The feature essentially allows people to share their schedules with friends so that they can see the performances or activities that they are attending.

“Moreover, it allows the festival to create a curated journey through the festival or to invite artists to create their personal tour of the festival,” Festyvent said.