NBA basketball franchise the Los Angeles Lakers has launched a charitable game-seat-for-plane-seat trade-in initiative for ticket-holders as part of a long-term partnership extension with Delta Air Lines.

The Showtime Seat Exchange allows fans that are unable to use tickets to one of four games to gift two or four of their tickets to a local non-profit, though donation seats are limited to 50 per game.

In exchange, Delta will provide the ticket holder with a flight voucher for domestic, round-trip air travel.

The local charities receiving the game tickets will include After-School All-Stars, Los Angeles; Bob Hope USO; Junior Achievement of Southern California; and KIPP LA Public Schools.

Under the agreement, Delta will continue as the team’s official and exclusive airline partner.

“We are incredibly proud to partner with Delta on the launch of ‘Showtime Seat Exchange,” said Lakers president of business operations, Tim Harris. “For almost a decade, Delta has worked together with the team to create unique and innovative programs that give back, and this initiative is yet another example of their continued commitment to Lakers fans and the community.”

Fans can now log on to the Lakers’ Showtime Seat Exchange page to exchange their tickets for the November 15 game against the Sacramento Kings. The first 50 eligible tickets exchanged will receive flight vouchers for domestic travel on Delta to be used within one year from the date of issue.

Scott Santoro, Delta’s vice-president – Los Angeles and West sales, added: “As the Lakers’ official airline since 2011, we are proud to support the 16-time World Champions and to work together to create unique experiences for Lakers fans and the community. The launch of ‘Showtime Seat Exchange’ allows our organisations to make a strong, aligned impact, connecting our community and customers through this unique program.”

The initiative also includes the Lakers’ games against the Denver Nuggets on December 22 and again on March 15, as well as the Portland Trail Blazers on January 31.

Image: Joan Campderrós-i-Canas