AEG-owned ticketing company AXS has added five US venues to its portfolio to integrate its mobile ID technology.
All five venues, the Bomb Factory (pictured), Canton Hall and Trees in Dallas Texas, PRYSM in Chicago, Illinois and Joy Theater in New Orleans, Louisiana, have moved away from their former ticketing partner Eventbrite to join the AXS platform.
AXS’s patented Mobile ID technology offers consumers and clients a mobile-first identity-based ticketing solution. The platform allows fans to manage their tickets with their mobile phone; sell tickets in a verified online marketplace; transfer tickets to friends; and helps eliminate lost, stolen, and counterfeit tickets.
The technology also gives venue partners insight into who is actually coming to their events as tickets are transferred from fan to fan, and pass between primary and secondary markets.
“Concerts and events are rapidly changing and most technology used today was designed years ago to combat obstacles that no longer exist. The future is here and now,” said Clint Barlow, co-owner of Bomb Factory, Trees, and Canton Hall.
“So getting the right ticketing company that sought answers to tomorrow’s questions was paramount if we wanted to set ourselves up for future success. We knew we wanted a mobile-first platform but it had to have the infrastructure to handle the volume of tickets we do between all of our venues while looking sharp and navigate easily. Not only did we find these things with AXS, they brought the tools to empower our staff to help elevate the way fans buy tickets and interact with our venues.”
In addition, all AXS ticketed venues have access to its Event Tool, a mobile-first experience ideal for club and theatre operators to create, configure and publish events in minutes.
AXS’s Mobile ID technology and the FanSight unified marketplace solution further streamline the entire experience, as fans can explore, purchase, or sell any type of inventory – primary, secondary or premium – in a single cart.
In September, AXS was fully acquired by AEG, which already held a 38 per cent stake in the ticketing firm. Prior to the buyout, Germany’s Eventim had looked into a merger or acquisition with AXS.
As reported at the time of the deal, AEG is also looking to pursue a non-exclusivity model for new clients, in which promoters who bring shows to the building are welcome to use the ticketing technology of their choice. This would mean that instead of paying an advance for upfront exclusivity, venues using AXS would be allowed to use Ticketmaster for any Live Nation shows brought to their facilities