Humanitix has received backing from the Next Foundation allowing the not-for-profit ticketing firm to expand in the New Zealand market.
The Australia-headquartered firm directs 100 per cent of the profits from booking fees toward education projects, such as literacy programmes for young girls.
The Next Foundation is a NZ$100m charity that provides funding to environmental and education initiatives. Frank Janssen, education director at Next Foundation, said it decided to support Humanitix because of its operating model and its aim to reduce inequality in education.
Georgia Robertson, New Zealand chief executive of Humanitix, said it would not disclose the details of the funding received, but noted that it would be a “game changer” for the business in the country.
Last year, the organisation set up the Humanitix New Zealand Charitable Trust, with the new backing allowing the firm to expand.
In 2018, Humanitix received US$1m from Google after winning the company’s Impact Challenge, and has since gained financial backing from Australian technology giant Atlassian.
The company has ticketed New Zealand events including Ballantynes Fashion Week, Verb Festival Wellington and the Wanaka Beer Festival.
Event organisers can choose from three education projects for the donation money to go to: Manaiakalani, which funds educational equality for Maori and Pasifika students, nutrition for school children or girls’ education in the developing world.
Last month, Humanitix integrated with Facebook as an events ticketing partner, which allows events to go live on both platforms simultaneously – without needing to recreate the event on Facebook.